Twelve and Twenty Eight is a boutique studio that provides user centric brand design strategies and solutions for creative, innovative entrepreneurs to build confident and trustworthy brands that are visually + emotionally consistent.
Building a brand should be fun, intentional, strategic, and above all, it should cultivate a thriving business by attracting your dream clients. Whether it’s a full custom design, or a detailed template, everything is handcrafted intentionally with your brand needs in mind & completely customizable – the work is done for you, so you can go back to doing what you love.
Twelve & Twenty Eight is a boutique graphic design agency offering custom branding for creatives and web design. We specialize in creative entrepreneurs, lifestyle brands and work closely with you to make sure you have nothing but all the heart eyes for your new brand. By blending enduring design and strategic creativity to elevate wedding professionals, interior designers, e-commerce brands and lifestyle creators – we are partners in your success!
We understand the luxury market and work alongside visionary creatives like you to design brand experiences that resonate with your audience. By blending enduring design and strategic creativity to elevate wedding professionals, interior designers, e-commerce brands and lifestyle creators – we are partners in your success!
At 12&28, we do things a bit differently from other design agencies. We love diving right into the creative process and getting our curiosity fulfilled. We are the best graphic designers in Chicago. Our focus is on creating purposeful designs for the projects we undertake. For us, it’s not just about finishing the project at hand – it’s about figuring out how it fits into the bigger picture and this leads us to get involved with all other areas of a company from the internal corporate structure, advertising initiatives, to the marketing and branding.
We like making our clients an integral part of the process because it helps us get at our craft while also allowing us to think bigger and innovate together. We bring in our Chicago-based clients regularly to our collaborative space so they can be a part of the creative process. We share what we’ve accomplished, and brainstorm new strategies for their businesses. This results in a better outcome because it feeds our creative process and opens the door to many more possibilities and bigger visions.
For example, when we take on graphic design projects, we don’t just focus on creating a suitable design. Our team starts the discovery phase that leads in to a creative process by contributing ideas on what could make the biggest impact. The best way to describe it is that while other design firms run a project through an assembly line, we like to run it through our entire collective.
When branding for interior designers, rebranding, or print and marketing collateral assignment, we like to dig deep into the company’s culture and try to fully understand the business, target market, products, and services. Our Chicago creative team often works with the internal company marketing departments to come up with creative concepts that represent their efforts.
Every creative entrepreneur has a superpower. A creative idea and/or a skill. This is what they put to use to make sales and do business. But in the haste of just getting their idea out there and start making money, entrepreneurs start their businesses without properly building the brand from ground up. This results in a randomly put together brand that lacks consistency, fails to resonate with the target customer and the brand voice is all over the place which further confuses the audience making them walk away.
Even though branding is something every entrepreneur needs to have in place but I would focus on creative entrepreneurs for now with an example. Let’s talk about an organic beauty brand ‘X’. With so many organic beauty brands out there, how will ‘X’ stand out and attract it’s own dedicated customers who will trust and love it?
The answer lies in brand building. Branding consists of two elements – emotional and visual. Emotional branding includes detailed brand analysis, study and market research. Based on the analysis, it becomes possible to develop highly personalized brand positioning and voice which will be used for all messaging, communication and marketing efforts of the brand. Emotional branding also paves the way for the development of a strong, unique and memorable brand identity design. While the emotional aspect of branding is intangible, it is responsible to make the target audience feel the brand. The visual aspect of branding is tangible. It is something that the target audience can see in the form of a logo, icons, colors, typography and other graphical elements. Developing a meaningful brand identity is equally important because the audience relates to what they see and over time it sticks and eventually becomes memorable.
Emotional and visual branding are mutually dependant and their combination creates unique branding for a creative brand so that it can be distinguishable from it’s competitors, stands out and speaks directly to it’s target customer. With brand clarity and direction, creative entrepreneurs never have to subject to discounting and other marketing gimmicks to make sales happen. Instead, they can focus on improving their idea, craft or skill and confidently charge the worth.
If you are stuck somewhere trying to achieve your branding goals, you can Book a complimentary step-by-step action plan to help build your brand
Twelve & Twenty Eight 