Steps To Make Your Creative Business More Confident

In this super competitive world, staying at the top of the game has become undeniably important when it comes to running a successful small business online. Online shoppers have a ton of options to shop from. Building a brand that they can connect with, admire, and trust can lead to a massive increase in online sales. Here are 4 must-haves to make your creative e-commerce business more confident and profitable.

HIGH QUALITY PRODUCT PHOTOGRAPHY/VIDEOS

The quality of visuals says a lot about the quality of the products. When potential customers come across your website or social media or look at your products through any touchpoint, good quality visuals instantly help them believe that your brand can be trusted. Imagine this – a premium price tag on poorly presented, shabby looking product! That would be such a put off and would already set a negative impression + create doubts in the buyer’s mind. To charge the brand’s worth, invest in professional photography. Showcase your products confidently & let them sell themselves!

You may also like: Signs That Your Creative Brand Is Hard To Trust

A COHESIVE BRAND IDENTITY SYSTEM

A unique logo, color palette, typography, patterns, and packaging all tie together to create a confident + professional identity system that resonates with the ideal audience. Move over DIY design that fails to flatter. There is a uniqueness that makes up the essence of your brand. A brand identity design system brings out that essence which makes you stand out + attracts the tribe of people who will buy from you because they believe in & resonate with that unique essence. That’s why it is so essential to work with a brand designer who can strategically bring out that essence setting you up to confidently scale up doing what you love!

A USER-FOCUSED WEBSITE EXPERIENCE

With a well-structured website that makes your customer’s buying journey easy, you can be confident that sales will happen quickly & easily. Put your focus back to creating! User experience is one key factor that is the most ignored by creative entrepreneurs selling online. A bad user experience leads to customer frustration, dissatisfaction and abandoned carts. Make sure your website is fully thought through. The overall experience should be simple, clear and things should be easy to navigate through. This will drastically increase your conversions.

CLARITY OF YOUR WHY

Being super clear on why you are doing what you are doing, is huge in authentically showing up. This is the no-fluff way to bond with your audience & to sell confidently. With a sea of competition out there, the only reason your audience will buy from you is if they believe what you believe. You have to be super clear of your brand’s why. When this why reflects in your day to day actions + messaging, you will confidently attract your ideal buyers.

Why Branding is Important for your Creative Business | Twelve & Twenty Eight

You’re an entrepreneur. One of the brave ones, because not many dare to start their own business, which is unique somehow. You have creative ideas, and you want to run your startup business on your terms. You have great products or services. And after so many struggles, finally, you’ve done it, owner of a creative idea. No matter how big or small is your business is, local or global. When you start the business, maybe you are involved in every department – finance, marketing, IT, customer service.

And now you feel that something is missing what stop your business to cross the bridge of sucess, from good to one of the best in the market. And the missing piece of your puzzle is nothing but the branding. In this competitive market, you have to know how to brand and market your business. If you have no or less knowledge in this field, it’s wise to hire an agency which is the best in the market.   

With a professional logo, strong brand colors and aesthetic, and clear, compelling company values, you can increase brand awareness and recognition for your business. Your company logo should be clean, memorable, and must effectively represent your business. 12&28 has the design experts designing or redesigning a logo for your business that perfectly suits your business.

 One of the biggest goals of branding is to ensure that your brand stays in consumers’ minds. If you can make a positive, lasting impression on consumers, they are more likely to share your brand and may even become an advocate for your brand. This will help grow your business with almost no cost to you! Brand value support advertisement efforts. Before your business can have effective advertisements, you must create a memorable logo, aesthetic, and identity. And 12&28 know how exactly it’s been done. We successfully did it for our so many clients in our past, and we will do it for you too.  

It’s usually seen that branding for creative businesses is more important because they face more competition than big business. So, branding. It’s the essential part of any business. It is responsible for developing a unique identity for your company. And this is your business, your baby – you don’t want to get it wrong. So what do you do? You should hire an expert – branding consultants are awesome at crafting brands; that’s their whole deal. In Chicago, 12&28 is one of the best. 12&28 has some simple steps which give you results right from the beginning to build your business as an excellent brand. They justify your investment, and in the end, you tell yourself that it was worth the investment. 

Why is branding important for creative entrepreneurs

Every creative entrepreneur has a superpower. A creative idea and/or a skill. This is what they put to use to make sales and do business. But in the haste of just getting their idea out there and start making money, entrepreneurs start their businesses without properly building the brand from ground up. This results in a randomly put together brand that lacks consistency, fails to resonate with the target customer and the brand voice is all over the place which further confuses the audience making them walk away.

Even though branding is something every entrepreneur needs to have in place but I would focus on creative entrepreneurs for now with an example. Let’s talk about an organic beauty brand ‘X’. With so many organic beauty brands out there, how will ‘X’ stand out and attract it’s own dedicated customers who will trust and love it?

The answer lies in brand building. Branding consists of two elements – emotional and visual. Emotional branding includes detailed brand analysis, study and market research. Based on the analysis, it becomes possible to develop highly personalized brand positioning and voice which will be used for all messaging, communication and marketing efforts of the brand. Emotional branding also paves the way for the development of a strong, unique and memorable brand identity design. While the emotional aspect of branding is intangible, it is responsible to make the target audience feel the brand. The visual aspect of branding is tangible. It is something that the target audience can see in the form of a logo, icons, colors, typography and other graphical elements. Developing a meaningful brand identity is equally important because the audience relates to what they see and over time it sticks and eventually becomes memorable.

Emotional and visual branding are mutually dependant and their combination creates unique branding for a creative brand so that it can be distinguishable from it’s competitors, stands out and speaks directly to it’s target customer. With brand clarity and direction, creative entrepreneurs never have to subject to discounting and other marketing gimmicks to make sales happen. Instead, they can focus on improving their idea, craft or skill and confidently charge the worth.

If you are stuck somewhere trying to achieve your branding goals, you can Book a complimentary step-by-step action plan to help build your brand

Best,

Ridha, Co-founder

Twelve and Twenty Eight